@inproceedings{161d56e08aea42cc8d54345ea6d436c3,
title = "Macromarketing and Traditional Chinese Wisdom for Modern Business",
author = "Anthony Pecotich and C.H. Hwa",
year = "2002",
language = "English",
volume = "27th Annual Conference",
pages = "366--377",
editor = "J. Cadeaux and A. Pecotich",
booktitle = "Macromarketing in the Asia Pacific Century",
publisher = "UNSW Press",
address = "Australia",
edition = "Sydney, NSW",
note = "Macromarketing and Traditional Chinese Wisdom for Modern Business ; Conference date: 01-01-2002",
}