Macromarketing and Globalization: A View of the Issues

P.D. Ellis, Anthony Pecotich

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationMM 2001 Globalization and Equity
EditorsD.R. Rahtz, P. McDonagh
Place of PublicationWilliamsburg VA, USA
PublisherThe College of William & Mary, Williamsburg VA, USA
Pages12-15
Volume1
EditionWilliamsburg VA, USA
ISBN (Print)9536148250
Publication statusPublished - 2001
EventMacromarketing and Globalization: A View of the Issues - Williamsburg VA, USA
Duration: 1 Jan 2001 → …

Conference

ConferenceMacromarketing and Globalization: A View of the Issues
Period1/01/01 → …

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