Macromarketing and Globalization: A View of the Issues

P.D. Ellis, Anthony Pecotich

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	MM 2001 Globalization and Equity
Editors	D.R. Rahtz, P. McDonagh
Place of Publication	Williamsburg VA, USA
Publisher	The College of William & Mary, Williamsburg VA, USA
Pages	12-15
Volume	1
Edition	Williamsburg VA, USA
ISBN (Print)	9536148250
Publication status	Published - 2001
Event	Macromarketing and Globalization: A View of the Issues - Williamsburg VA, USA Duration: 1 Jan 2001 → …

Conference	Macromarketing and Globalization: A View of the Issues
Period	1/01/01 → …

Cite this

@inproceedings{26e5e8be0c1c4c2abb7d93b7c377ab93,

title = "Macromarketing and Globalization: A View of the Issues",

author = "P.D. Ellis and Anthony Pecotich",

year = "2001",

language = "English",

isbn = "9536148250",

volume = "1",

pages = "12--15",

editor = "D.R. Rahtz and P. McDonagh",

booktitle = "MM 2001 Globalization and Equity",

publisher = "The College of William & Mary, Williamsburg VA, USA",

edition = "Williamsburg VA, USA",

note = "Macromarketing and Globalization: A View of the Issues ; Conference date: 01-01-2001",

}

TY - GEN

T1 - Macromarketing and Globalization: A View of the Issues

AU - Ellis, P.D.

AU - Pecotich, Anthony

PY - 2001

Y1 - 2001

M3 - Conference paper

SN - 9536148250

VL - 1

SP - 12

EP - 15

BT - MM 2001 Globalization and Equity

A2 - Rahtz, D.R.

A2 - McDonagh, P.

PB - The College of William & Mary, Williamsburg VA, USA

CY - Williamsburg VA, USA

T2 - Macromarketing and Globalization: A View of the Issues

Y2 - 1 January 2001

ER -