© The Author(s) 2015. Divalent Ni2+ ion and tetravalent Ti4+ ion equiatomic co-substituted two trivalent Fe3+ ions of M-type barium ferrite in the form of Ba(NiTi)xFe12-2xO19 with x=1.0, 1.1, 1.2, 1.3. The samples were prepared using solid state reaction route and added 2.5 wt% Bi2O3 to lower sintering temperature. The samples were sintered at 925°C and 950°C for 6 h. As the Ni-Ti molar content changed from 1.0 to 1.3, all XRD patterns showed the single phase of the M-type barium ferrite without other intermediate phase. The microstructures were analyzed with scanning electron microscope (SEM) and energy dispersive spectrometer (EDS). The saturation magnetization Ms (49.74-29.58 emu/g) and the coercivity Hc (426.44-329.63 Oe) decreased with increasing Ni-Ti composition x and indicated that a decrease of magnetic moment and anisotropy was achieved by substitution of Ni-Ti. These properties attribute to Ni and Ti occupancies at different sites in the barium ferrite crystalline structure.