Loss Aversion for Quality in Consumer Choice

S. Fogel, Dan Lovallo, C. Caringal

Research output: Contribution to journalArticle

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-19
JournalAustralian Journal of Management
Volume29
Issue number1
Publication statusPublished - 2004

Cite this

Fogel, S., Lovallo, D., & Caringal, C. (2004). Loss Aversion for Quality in Consumer Choice. Australian Journal of Management, 29(1), 1-19.