TY - GEN
T1 - Losing sight of Purpose - The United Farmers' Co-operative Company
AU - Mamouni Limnios, Elena
AU - Mazzarol, Tim
PY - 2017
Y1 - 2017
N2 - A few passionate and determined farmers got together in the early 1990s and created the United Farmers’ Co-operative Company (UFCC) to fight off the oligopolistic fertiliser market in Western Australia. UFCC grew exponentially for a decade but faced several challenges leading to a sharp decline and eventually was acquired by a larger, New Zealand fertiliser co-operative Ravensdown. However, this relationship did not last and by 2013 the co-operative was demutualised through its sale to global agribusiness commodities trader Louis Dreyfus Commodities (LDC).
AB - A few passionate and determined farmers got together in the early 1990s and created the United Farmers’ Co-operative Company (UFCC) to fight off the oligopolistic fertiliser market in Western Australia. UFCC grew exponentially for a decade but faced several challenges leading to a sharp decline and eventually was acquired by a larger, New Zealand fertiliser co-operative Ravensdown. However, this relationship did not last and by 2013 the co-operative was demutualised through its sale to global agribusiness commodities trader Louis Dreyfus Commodities (LDC).
KW - Co-operative and Mutual Enterprise
KW - Governance
KW - Strategy
UR - https://www.ceru.au/research/case-studies/
M3 - Article in specialist publication
JO - CEMI-CERU Case Study Research Report
JF - CEMI-CERU Case Study Research Report
PB - Centre for Entrepreneurial Management and Innovation (CEMI)
ER -
