Leveraging social media technology for business transformation: the case of corporate social communities

Research output: Chapter in Book/Conference paperChapter

5 Citations (Scopus)
Original languageEnglish
Title of host publicationSocial Media in Strategic Management
EditorsMiguel R. Olivas-Luján, Tanya Bondarouk
Place of PublicationBingley, UK
PublisherEmerald Group Publishing Limited
ISBN (Print)9781781908983
Publication statusPublished - 2013
Externally publishedYes

Publication series

NameAdvanced Series in Management

Cite this