Leveraging social media technology for business transformation: the case of corporate social communities

Research output: Chapter in Book/Conference paperChapter

5 Citations (Scopus)
Original languageEnglish
Title of host publicationSocial Media in Strategic Management
EditorsMiguel R. Olivas-Luján, Tanya Bondarouk
Place of PublicationBingley, UK
PublisherEmerald Group Publishing Limited
Pages27-42
ISBN (Print)9781781908983
Publication statusPublished - 2013
Externally publishedYes

Publication series

NameAdvanced Series in Management

Cite this

Gruner, R., Power, D., & Bergey, P. (2013). Leveraging social media technology for business transformation: the case of corporate social communities. In M. R. Olivas-Luján, & T. Bondarouk (Eds.), Social Media in Strategic Management (pp. 27-42). (Advanced Series in Management). Bingley, UK: Emerald Group Publishing Limited.
Gruner, Richard ; Power, D. ; Bergey, Paul. / Leveraging social media technology for business transformation : the case of corporate social communities. Social Media in Strategic Management. editor / Miguel R. Olivas-Luján ; Tanya Bondarouk. Bingley, UK : Emerald Group Publishing Limited, 2013. pp. 27-42 (Advanced Series in Management).
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Gruner, R, Power, D & Bergey, P 2013, Leveraging social media technology for business transformation: the case of corporate social communities. in MR Olivas-Luján & T Bondarouk (eds), Social Media in Strategic Management. Advanced Series in Management, Emerald Group Publishing Limited, Bingley, UK, pp. 27-42.

Leveraging social media technology for business transformation : the case of corporate social communities. / Gruner, Richard; Power, D.; Bergey, Paul.

Social Media in Strategic Management. ed. / Miguel R. Olivas-Luján; Tanya Bondarouk. Bingley, UK : Emerald Group Publishing Limited, 2013. p. 27-42 (Advanced Series in Management).

Research output: Chapter in Book/Conference paperChapter

TY - CHAP

T1 - Leveraging social media technology for business transformation

T2 - the case of corporate social communities

AU - Gruner, Richard

AU - Power, D.

AU - Bergey, Paul

PY - 2013

Y1 - 2013

M3 - Chapter

SN - 9781781908983

T3 - Advanced Series in Management

SP - 27

EP - 42

BT - Social Media in Strategic Management

A2 - Olivas-Luján, Miguel R.

A2 - Bondarouk, Tanya

PB - Emerald Group Publishing Limited

CY - Bingley, UK

ER -

Gruner R, Power D, Bergey P. Leveraging social media technology for business transformation: the case of corporate social communities. In Olivas-Luján MR, Bondarouk T, editors, Social Media in Strategic Management. Bingley, UK: Emerald Group Publishing Limited. 2013. p. 27-42. (Advanced Series in Management).