We welcome the nine constructive and insightful commentaries on our target article. The commentaries proposed a number of creative, evidence-based applications of the principles we proposed. Here we identify common themes among the commentaries, including one relating to the political intentionality underlying much disinformation that we only partially addressed and that thus had remained shrouded in mist. We synthesize the suggestions from the commentary into a proposal that may help overcome the post-truth malaise, provided a final obstacle can be overcome. This obstacle is the gorilla in the room: Policy making in the United States is largely independent of the public's wishes but serves the interests of economic elites.