| Original language | English |
|---|---|
| Title of host publication | Marketing and Consumer Behaviour in East and Sout-East Asia |
| Editors | A. Pecotich, C. Shultz |
| Place of Publication | Australia |
| Publisher | McGraw-Hill |
| Pages | 413 |
| Volume | 1 |
| ISBN (Print) | 0 07 470480X |
| Publication status | Published - 1998 |
Laos
William Ardrey, C. Shultz, P. Chanthavilay
Research output: Chapter in Book/Conference paper › Chapter › peer-review