Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationThe Proceedings of the Asia Pacific Conference of the American Advertising Academy
EditorsHong Cheng, Kara Chan
Place of PublicationUS
PublisherAmerican Academy of Advertising
Pages124-134
Volume0
EditionHong Kong
ISBN (Print)08832404
Publication statusPublished - 2005
EventLanguage Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals - Hong Kong
Duration: 1 Jan 2005 → …

Conference

ConferenceLanguage Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals
Period1/01/05 → …

Cite this

Liu, F., & Mizerski, D. (2005). Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals. In H. Cheng, & K. Chan (Eds.), The Proceedings of the Asia Pacific Conference of the American Advertising Academy (Hong Kong ed., Vol. 0, pp. 124-134). American Academy of Advertising.