Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals

Fang Liu; Dick Mizerski

Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	The Proceedings of the Asia Pacific Conference of the American Advertising Academy
Editors	Hong Cheng, Kara Chan
Place of Publication	US
Publisher	American Academy of Advertising
Pages	124-134
Volume	0
Edition	Hong Kong
ISBN (Print)	08832404
Publication status	Published - 2005
Event	Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals - Hong Kong Duration: 1 Jan 2005 → …

Conference

Conference	Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals
Period	1/01/05 → …

Cite this

@inproceedings{08416c2aa4c14a61b1d0d3e520793a0b,

title = "Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals",

author = "Fang Liu and Dick Mizerski",

year = "2005",

language = "English",

isbn = "08832404",

volume = "0",

pages = "124--134",

editor = "Hong Cheng and Kara Chan",

booktitle = "The Proceedings of the Asia Pacific Conference of the American Advertising Academy",

publisher = "American Academy of Advertising",

edition = "Hong Kong",

note = "Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals ; Conference date: 01-01-2005",

}

Liu, F & Mizerski, D 2005, Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals. in H Cheng & K Chan (eds), The Proceedings of the Asia Pacific Conference of the American Advertising Academy. Hong Kong edn, vol. 0, American Academy of Advertising, US, pp. 124-134, Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals, 1/01/05.

Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals. / Liu, Fang ; Mizerski, Dick.

The Proceedings of the Asia Pacific Conference of the American Advertising Academy. ed. / Hong Cheng; Kara Chan. Vol. 0 Hong Kong. ed. US : American Academy of Advertising, 2005. p. 124-134.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

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AU - Mizerski, Dick

PY - 2005

Y1 - 2005

M3 - Conference paper

SN - 08832404

VL - 0

SP - 124

EP - 134

BT - The Proceedings of the Asia Pacific Conference of the American Advertising Academy

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A2 - Chan, Kara

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T2 - Language Attitude as a Moderator of Bilingual Consumers' Processing of Radio Advertisements- A Case of Cantonese Bilinguals

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