Knowing me, knowing you

Anna Carr, Linda Grand, Miriam Sullivan

Research output: Contribution to journalArticle

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Abstract

To engage effectively it is important to understand audiences’ values, attitudes and background knowledge. Given that researchers are increasingly expected to be responsible for public engagement, we conducted a small study into their perceptions of publics’ scientific knowledge. Our data show researchers feel public engagement is important and their particular field is not difficult to understand. However, our participants appeared to rely on guesswork when estimating public knowledge and to underestimate positive public attitudes towards science. We suggest if researchers develop more accurate sense of audiences’ knowledge and attitudes they will be able to engage more effectively and efficiently.
Original languageEnglish
Pages (from-to)771-781
Number of pages11
JournalScience Communication
Volume39
Issue number6
DOIs
Publication statusPublished - Dec 2017

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