Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners

Anthony Pecotich; S.P. Ward; S. Yang

Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners

Anthony Pecotich, S.P. Ward, S. Yang

UWA Business School

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	The Proceedings of the 27th Annual Macromarketing Conference
Editors	J. Cadeaux, A. Pecotich
Place of Publication	Sydney, NSW
Publisher	UNSW Press
Pages	61-67
Publication status	Published - 2002
Event	Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners - Sydney, NSW Duration: 1 Jan 2002 → …

Conference

Conference	Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners
Period	1/01/02 → …

Cite this

@inproceedings{e0ef3d51217845e4ab349d06ebe66874,

title = "Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners",

author = "Anthony Pecotich and S.P. Ward and S. Yang",

year = "2002",

language = "English",

pages = "61--67",

editor = "J. Cadeaux and A. Pecotich",

booktitle = "The Proceedings of the 27th Annual Macromarketing Conference",

publisher = "UNSW Press",

address = "Australia",

note = "Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners ; Conference date: 01-01-2002",

}

Pecotich, A, Ward, SP & Yang, S 2002, Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners. in J Cadeaux & A Pecotich (eds), The Proceedings of the 27th Annual Macromarketing Conference. UNSW Press, Sydney, NSW, pp. 61-67, Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners, 1/01/02.

Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners. / Pecotich, Anthony; Ward, S.P.; Yang, S.
The Proceedings of the 27th Annual Macromarketing Conference. ed. / J. Cadeaux; A. Pecotich. Sydney, NSW: UNSW Press, 2002. p. 61-67.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners

AU - Pecotich, Anthony

AU - Ward, S.P.

AU - Yang, S.

PY - 2002

Y1 - 2002

M3 - Conference paper

SP - 61

EP - 67

BT - The Proceedings of the 27th Annual Macromarketing Conference

A2 - Cadeaux, J.

A2 - Pecotich, A.

PB - UNSW Press

CY - Sydney, NSW

T2 - Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners

Y2 - 1 January 2002

ER -