Just a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners

Anthony Pecotich, S.P. Ward, S. Yang

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationThe Procddings of the 27th Annual Macromarketing Conference
EditorsJ. Cadeaux, A. Pecotich
Place of PublicationSydney, NSW
PublisherUNSW Press
Pages61-67
Volume27th Annual Conference
EditionSydney, NSW
Publication statusPublished - 2002
EventJust a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners - Sydney, NSW
Duration: 1 Jan 2002 → …

Conference

ConferenceJust a Spoonful of Sugar: Patent Brand Name Effects on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners
Period1/01/02 → …

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