| Original language | English |
|---|---|
| Title of host publication | International Business and Cross Cultural Marketing: Contemporary Research in Selected Countries |
| Editors | G. Ogunmokun, R Gabbay |
| Place of Publication | Perth, Western Australia |
| Publisher | Academic Publishing International |
| Pages | 128-166 |
| ISBN (Print) | 0 9585720 97 |
| Publication status | Published - 2004 |
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