Is marketing academia losing its way? Linking with practitioners

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	168-170
Journal	Australasian Marketing Journal
Volume	18
Issue number	3
DOIs	https://doi.org/10.1016/j.ausmj.2010.06.009
Publication status	Published - 2010

Access to Document

@article{5737cf75efa049d1ab5b8e58e5b129b6,

title = "Is marketing academia losing its way? Linking with practitioners",

author = "Jill Sweeney",

year = "2010",

doi = "10.1016/j.ausmj.2010.06.009",

language = "English",

volume = "18",

pages = "168--170",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "Pergamon",

number = "3",

}