Involvement as a Mediator in Consumer Judgements

R. Marshall, Anthony Pecotich, William Ardrey

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the Ninth World Marketing Congress
EditorsA.K. Manrai, H.L. Meadow
Place of PublicationMalta
PublisherThe Academy of Marketing Science
Pages322-325
Volume9
EditionUniversity of Malta
ISBN (Print)0939783029
Publication statusPublished - 1999
EventInvolvement as a Mediator in Consumer Judgements - University of Malta
Duration: 1 Jan 1999 → …

Conference

ConferenceInvolvement as a Mediator in Consumer Judgements
Period1/01/99 → …

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