Investigating the service brand: A customer value perspective

R.J Brodie, J.R.M Whittome, Greg Brush

Research output: Contribution to journal › Article › peer-review

281 Citations (Scopus)

Original language	English
Pages (from-to)	345-355
Journal	Journal of Business Research
Volume	62
Issue number	3
DOIs	https://doi.org/10.1016/j.jbusres.2008.06.008
Publication status	Published - 2009

Access to Document

@article{68d0cc21f29d408284e1620dfbf11c23,

title = "Investigating the service brand: A customer value perspective",

author = "R.J Brodie and J.R.M Whittome and Greg Brush",

year = "2009",

doi = "10.1016/j.jbusres.2008.06.008",

language = "English",

volume = "62",

pages = "345--355",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "3",

}