Investigating the service brand: A customer value perspective

R.J Brodie, J.R.M Whittome, Greg Brush

Research output: Contribution to journalArticlepeer-review

293 Citations (Scopus)
Original languageEnglish
Pages (from-to)345-355
JournalJournal of Business Research
Volume62
Issue number3
DOIs
Publication statusPublished - 2009

Cite this