Investigating the reasons Muslims boycott foreign brands

Dessy Kurnia Sari

Research output: ThesisDoctoral Thesis

1106 Downloads (Pure)


This thesis examined both religious and secular factors that have been suggested to have significant effects on Muslim consumers' decisions and boycotting behavior towards foreign brands. The thesis employed both qualitative and quantitative data collection of university and non-student adult samples in Indonesia. The individual's religiosity toward Islam moderated the effects of six factors leading to their reported boycotting of foreign brands. Secular factors representing social influence, rather than religious factors, were more influential in the sampled Muslim consumers' boycotting of foreign brands.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
  • Liu, Fang, Supervisor
  • Mizerski, Dick, Supervisor
Award date26 Aug 2016
Publication statusUnpublished - 2015


Dive into the research topics of 'Investigating the reasons Muslims boycott foreign brands'. Together they form a unique fingerprint.

Cite this