This thesis examined both religious and secular factors that have been suggested to have significant effects on Muslim consumers' decisions and boycotting behavior towards foreign brands. The thesis employed both qualitative and quantitative data collection of university and non-student adult samples in Indonesia. The individual's religiosity toward Islam moderated the effects of six factors leading to their reported boycotting of foreign brands. Secular factors representing social influence, rather than religious factors, were more influential in the sampled Muslim consumers' boycotting of foreign brands.
|Qualification||Doctor of Philosophy|
|Award date||26 Aug 2016|
|Publication status||Unpublished - 2015|