Fingerprint
Dive into the research topics of 'Investigating antecedents of brand value co-creation behaviors in social media based brand communities'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Investigating antecedents of brand value co-creation behaviors in social media based brand communities
Kai Yu Wang, Wen Hai Chih, Andreawan Honora, Yu Ping Wu
Research output: Contribution to journal › Article › peer-review
4
Citations
(Scopus)