International and Cross-Cultural Business Research

Jean-Claude Usunier, Hester van Herk, Julie Anne Lee

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationUK
PublisherSAGE Publications Ltd
Number of pages200
ISBN (Electronic)9781526414397
ISBN (Print)9781473975880, 9781473975897
Publication statusPublished - Apr 2017

Cite this

Usunier, J-C., van Herk, H., & Lee, J. A. (2017). International and Cross-Cultural Business Research. UK: SAGE Publications Ltd.