Inter-Relationships between relationship marketing, branding and services: implications

Jill Sweeney

Inter-Relationships between relationship marketing, branding and services: implications

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)
Editors	S. Chetty, B. Collins
Place of Publication	Auckland
Publisher	Massey University
Pages	1-9
Volume	1
Edition	Massey University, Auckland
ISBN (Print)	0473082063
Publication status	Published - 2001
Event	Inter-Relationships between relationship marketing, branding and services: implications - Massey University, Auckland Duration: 1 Jan 2001 → …

Conference

Conference	Inter-Relationships between relationship marketing, branding and services: implications
Period	1/01/01 → …

Cite this

@inproceedings{61f96507314b4c64a9856a272e117cf1,

title = "Inter-Relationships between relationship marketing, branding and services: implications",

author = "Jill Sweeney",

year = "2001",

language = "English",

isbn = "0473082063",

volume = "1",

pages = "1--9",

editor = "S. Chetty and B. Collins",

booktitle = "Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)",

publisher = "Massey University",

address = "New Zealand",

edition = "Massey University, Auckland",

note = "Inter-Relationships between relationship marketing, branding and services: implications ; Conference date: 01-01-2001",

}

Sweeney, J 2001, Inter-Relationships between relationship marketing, branding and services: implications. in S Chetty & B Collins (eds), Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). Massey University, Auckland edn, vol. 1, Massey University, Auckland, pp. 1-9, Inter-Relationships between relationship marketing, branding and services: implications, 1/01/01.

Inter-Relationships between relationship marketing, branding and services: implications. / Sweeney, Jill.
Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). ed. / S. Chetty; B. Collins. Vol. 1 Massey University, Auckland. ed. Auckland: Massey University, 2001. p. 1-9.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

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AU - Sweeney, Jill

PY - 2001

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M3 - Conference paper

SN - 0473082063

VL - 1

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EP - 9

BT - Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)

A2 - Chetty, S.

A2 - Collins, B.

PB - Massey University

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T2 - Inter-Relationships between relationship marketing, branding and services: implications

Y2 - 1 January 2001

ER -