Inoculation theory: A dual-route framework and an application to health behaviour

This thesis aimed to explore underlying mechanisms for attitudinal inoculation, and to apply inoculation theory to two underexplored areas in inoculation research: moderate alcohol consumption and healthy nutrition. Overall, this thesis extends inoculation theory both theoretically and in its application. A dual-route framework is presented to account for the mechanisms of inoculation, potentially explaining situations where inoculation may be effective and under what conditions it's likely to
be most effective. Additionally, this thesis highlights inoculation's application to underexplored health issues, showing that inoculation messaging can be effective at conferring resistance to attitudes toward moderate alcohol consumption and healthy nutrition.