Influencer Extravaganza: Commercial “Lifestyle” Microcelebrities in Singapore

Crystal Abidin

Research output: Chapter in Book/Conference paperChapterpeer-review


Winnie gets up in the morning, leisurely strolls to the bathroom, brushes her hair, puts on light concealer, draws her eyebrows and lines her eyelids, then gets back into bed. With an outstretched arm, she tilts her head towards her windowsill for natural lighting, and snaps a dozen selfies. In the next ten seconds, she carefully scrutinizes every shot, zooming into various body parts, and decides on one image. She then effortlessly processes the selfie through a series of photo-editing apps, and uploads the photo onto Instagram: “Good morning, guys! How is everyone doing today? #justgotoutofbed #nomakeup.”
Original languageEnglish
Title of host publicationThe Routledge Companion to Digital Ethnography
EditorsLarissa Hjorth, Heather Horst, Anne Galloway, Genevieve Bell
Place of PublicationNew York
ISBN (Electronic)9781315673974
ISBN (Print)9781317377788, 9781138940918
Publication statusPublished - 2017
Externally publishedYes


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