Incorporating Customer Advocacy in the Customer Satisfaction Model

Sanjit Roy, R. Chakraborti

Research output: Chapter in Book/Conference paperConference paper

5 Citations (Scopus)
Original languageEnglish
Title of host publication2011 Academy of Marketing Science Conference
Place of Publicationhttp://link.springer.com/chapter/10.1007/978-3-319-10873-5_264
PublisherSpringer
Pages449
VolumeN/A
ISBN (Print)9783319108728
DOIs
Publication statusPublished - 2011
EventIncorporating Customer Advocacy in the Customer Satisfaction Model - Coral Gables, Florida, USA
Duration: 1 Jan 2011 → …

Conference

ConferenceIncorporating Customer Advocacy in the Customer Satisfaction Model
Period1/01/11 → …

Cite this