Improving information exchange during over-the-counter consultations in the community pharmacy setting

In community pharmacies, over-the-counter enquiries about health can be complex requiring the exchange of information between consumers and pharmacists to ensure optimal health outcomes for consumers. In this research, behaviour change theory was used to develop interventions in the form of situational cues to improve information exchange between consumers and community pharmacists. The results of the feasibility study are promising and indicate that the interventions tested may have the potential to assist consumers engage with community pharmacy personnel in a more effective manner.