Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing

Sebastian Molinillo, Arnold Japutra, Francisco Liebana-Cabanillas

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2018
Event2018 Global Marketing Conference - Hotel New Otani, Tokyo, Japan
Duration: 26 Jul 201829 Jul 2018
http://gammaconference.org/2018/?ckattempt=1

Conference

Conference2018 Global Marketing Conference
Abbreviated titleGMC
CountryJapan
CityTokyo
Period26/07/1829/07/18
Internet address

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