Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing

Sebastian Molinillo, Arnold Japutra, Francisco Liebana-Cabanillas

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2018
Event2018 Global Marketing Conference - Hotel New Otani, Tokyo, Japan
Duration: 26 Jul 201829 Jul 2018
http://gammaconference.org/2018/?ckattempt=1

Conference

Conference2018 Global Marketing Conference
Abbreviated titleGMC
CountryJapan
CityTokyo
Period26/07/1829/07/18
Internet address

Cite this

Molinillo, S., Japutra, A., & Liebana-Cabanillas, F. (2018). Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing. Abstract from 2018 Global Marketing Conference, Tokyo, Japan.
Molinillo, Sebastian ; Japutra, Arnold ; Liebana-Cabanillas, Francisco. / Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing. Abstract from 2018 Global Marketing Conference, Tokyo, Japan.
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title = "Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing",
author = "Sebastian Molinillo and Arnold Japutra and Francisco Liebana-Cabanillas",
year = "2018",
language = "English",
note = "2018 Global Marketing Conference, GMC ; Conference date: 26-07-2018 Through 29-07-2018",
url = "http://gammaconference.org/2018/?ckattempt=1",

}

Molinillo, S, Japutra, A & Liebana-Cabanillas, F 2018, 'Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing' 2018 Global Marketing Conference, Tokyo, Japan, 26/07/18 - 29/07/18, .

Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing. / Molinillo, Sebastian; Japutra, Arnold; Liebana-Cabanillas, Francisco.

2018. Abstract from 2018 Global Marketing Conference, Tokyo, Japan.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing

AU - Molinillo, Sebastian

AU - Japutra, Arnold

AU - Liebana-Cabanillas, Francisco

PY - 2018

Y1 - 2018

UR - http://db.koreascholar.com/article.aspx?code=351677

M3 - Abstract

ER -

Molinillo S, Japutra A, Liebana-Cabanillas F. Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing. 2018. Abstract from 2018 Global Marketing Conference, Tokyo, Japan.