Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing

Sebastian Molinillo, Arnold Japutra, Francisco Liebana-Cabanillas

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2018
Event	2018 Global Marketing Conference - Hotel New Otani, Tokyo, Japan Duration: 26 Jul 2018 → 29 Jul 2018 http://gammaconference.org/2018/?ckattempt=1

Conference	2018 Global Marketing Conference
Abbreviated title	GMC
Country/Territory	Japan
City	Tokyo
Period	26/07/18 → 29/07/18
Internet address	http://gammaconference.org/2018/?ckattempt=1

Cite this

@conference{902cd4a63c944de6a5318600ae1648b0,

title = "Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing",

author = "Sebastian Molinillo and Arnold Japutra and Francisco Liebana-Cabanillas",

year = "2018",

language = "English",

note = "2018 Global Marketing Conference, GMC ; Conference date: 26-07-2018 Through 29-07-2018",

url = "http://gammaconference.org/2018/?ckattempt=1",

}

TY - CONF

T1 - Impact of Perceived Value on Casual Mobile Game Loyalty: The Moderating Effect of Intensity of Playing

AU - Molinillo, Sebastian

AU - Japutra, Arnold

AU - Liebana-Cabanillas, Francisco

PY - 2018

Y1 - 2018

UR - http://db.koreascholar.com/article.aspx?code=351677

M3 - Abstract

T2 - 2018 Global Marketing Conference

Y2 - 26 July 2018 through 29 July 2018

ER -