Impact of language and animation on banner click-through rates

F. O'Rourke; Y. Hong; S. Zhao; S.F. Zorn; Jamie Murphy; T. Veheim; I.M. Hval

Impact of language and animation on banner click-through rates

F. O'Rourke, Y. Hong, S. Zhao, S.F. Zorn, Jamie Murphy, T. Veheim, I.M. Hval

UWA Business School

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	3Rs: Reputation, Responsibility and Relevance
Editors	M. Thyne, K.R. Deans
Place of Publication	New Zealand
Publisher	School of Business, Otago University
Pages	3055-3061
Volume	n/a
Edition	Dunedin, New Zealand
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Impact of language and animation on banner click-through rates - Dunedin, New Zealand Duration: 1 Jan 2007 → …

Conference

Conference	Impact of language and animation on banner click-through rates
Period	1/01/07 → …

Cite this

@inproceedings{f480e92801fe45b99ace9fa5e87bc8e5,

title = "Impact of language and animation on banner click-through rates",

author = "F. O'Rourke and Y. Hong and S. Zhao and S.F. Zorn and Jamie Murphy and T. Veheim and I.M. Hval",

year = "2007",

language = "English",

isbn = "9781877156299",

volume = "n/a",

pages = "3055--3061",

editor = "M. Thyne and K.R. Deans",

booktitle = "3Rs: Reputation, Responsibility and Relevance",

publisher = "School of Business, Otago University",

edition = "Dunedin, New Zealand",

note = "Impact of language and animation on banner click-through rates ; Conference date: 01-01-2007",

}

O'Rourke, F, Hong, Y, Zhao, S, Zorn, SF, Murphy, J, Veheim, T & Hval, IM 2007, Impact of language and animation on banner click-through rates. in M Thyne & KR Deans (eds), 3Rs: Reputation, Responsibility and Relevance. Dunedin, New Zealand edn, vol. n/a, School of Business, Otago University, New Zealand, pp. 3055-3061, Impact of language and animation on banner click-through rates, 1/01/07.

Impact of language and animation on banner click-through rates. / O'Rourke, F.; Hong, Y.; Zhao, S. et al.
3Rs: Reputation, Responsibility and Relevance. ed. / M. Thyne; K.R. Deans. Vol. n/a Dunedin, New Zealand. ed. New Zealand: School of Business, Otago University, 2007. p. 3055-3061.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Impact of language and animation on banner click-through rates

AU - O'Rourke, F.

AU - Hong, Y.

AU - Zhao, S.

AU - Zorn, S.F.

AU - Murphy, Jamie

AU - Veheim, T.

AU - Hval, I.M.

PY - 2007

Y1 - 2007

M3 - Conference paper

SN - 9781877156299

VL - n/a

SP - 3055

EP - 3061

BT - 3Rs: Reputation, Responsibility and Relevance

A2 - Thyne, M.

A2 - Deans, K.R.

PB - School of Business, Otago University

CY - New Zealand

T2 - Impact of language and animation on banner click-through rates

Y2 - 1 January 2007

ER -