Impact Of Cultural Factors On Indian Consumers’ Brand Preference

N. Gupta, M.S. Balaji, Sanjit K. Roy

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationAsia Branding
Subtitle of host publicationConnecting Brands, Consumers and Companies
EditorsBang Nguyen, T.C. Melewar, Don E. Schultz
Place of PublicationLondon
PublisherPalgrave Macmillan
Chapter2
Pages17-29
Number of pages13
ISBN (Print)9781137489951
Publication statusPublished - 2017

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