Impact of collaborative marketing on vegetable production systems: The case of clustering in the Southern Philippines

R. R. Real, S. B. Concepcion, M. O. Montiflor, J. T. Axalan, R. J.G. Lamban, D. I. Apara, F. T. Israel, R. H. Bacus, P. J. Batt, R. B. Murray-Prior, M. F. Rola-Rubzen

Research output: Chapter in Book/Conference paperChapter

2 Citations (Scopus)

Abstract

In the Southern Philippines, the clustering method has been introduced to smallholder vegetable farmers as a development approach to facilitate linkages with markets, while simultaneously assisting farmers to establish more organized and effective groups. For the clusters to sustain their linkages with buyers, they must often adapt their production systems to meet the buyers' requirements. This study explores the impact of cluster marketing on vegetable production systems in the Southern Philippines. Key changes in the production systems include the use of superior varieties to increase the marketable yield and to mitigate disease, the introduction of protected cropping through rain shelters to minimize losses from adverse climatic conditions, and the application of non-chemical inputs to reduce production costs.

Original languageEnglish
Title of host publicationIV International Symposium on Improving the Performance of Supply Chains in te Transitional Economies
PublisherInternational Society for Horticultural Science
Pages303-308
Number of pages6
ISBN (Print)9789066056565
DOIs
Publication statusPublished - 20 Sep 2013
Externally publishedYes

Publication series

NameActa Horticulturae
Volume1006
ISSN (Print)0567-7572

Fingerprint Dive into the research topics of 'Impact of collaborative marketing on vegetable production systems: The case of clustering in the Southern Philippines'. Together they form a unique fingerprint.

Cite this