Impact of Animation and Language on Banner Click-Through Rates

S. Zorn, Doina Olaru, T. Veheim, S. Zhao, J. Murphy

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	173-183
Journal	Journal of Electronic Commerce Research
Volume	13
Issue number	2
Publication status	Published - 2012

Cite this

@article{46820bd8402d4ffea3c14df70e1deb25,

title = "Impact of Animation and Language on Banner Click-Through Rates",

author = "S. Zorn and Doina Olaru and T. Veheim and S. Zhao and J. Murphy",

year = "2012",

language = "English",

volume = "13",

pages = "173--183",

journal = "Journal of Electronic Commerce Research",

issn = "1526-6133",

publisher = "California State University Press",

number = "2",

}

TY - JOUR

T1 - Impact of Animation and Language on Banner Click-Through Rates

AU - Zorn, S.

AU - Olaru, Doina

AU - Veheim, T.

AU - Zhao, S.

AU - Murphy, J.

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84872176879

M3 - Article

SN - 1526-6133

VL - 13

SP - 173

EP - 183

JO - Journal of Electronic Commerce Research

JF - Journal of Electronic Commerce Research

IS - 2

ER -