Impact of Animation and Language on Banner Click-Through Rates

S. Zorn, Doina Olaru, T. Veheim, S. Zhao, J. Murphy

Research output: Contribution to journalArticle

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)173-183
JournalJournal of Electronic Commerce Research
Volume13
Issue number2
Publication statusPublished - 2012

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