IMAGE VIVIDNESS, IMAGE CONGRUITY AND THEIR INFLUENCES ON THE EFFECTIVENESS OF ECOTOURISM

Research output: Contribution to conferenceConference presentation/ephemera

Original languageEnglish
Publication statusPublished - 21 Jul 2016
EventGlobal Marketing Conference - Hong Kong, Hong Kong
Duration: 1 Jan 2011 → …

Conference

ConferenceGlobal Marketing Conference
CountryHong Kong
CityHong Kong
Period1/01/11 → …

Cite this

Liu, F., Zhang, C., & Soutar, G. N. (2016). IMAGE VIVIDNESS, IMAGE CONGRUITY AND THEIR INFLUENCES ON THE EFFECTIVENESS OF ECOTOURISM. Paper presented at Global Marketing Conference, Hong Kong, Hong Kong.