Identifying The Antecedents Of Word-Of-Mouth Promotions Of Retail Websites

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	Academy of Marketing Conference 2011
Place of Publication	Liverpook, UK
Publisher	Academy of Marketing
Pages	73
Volume	N/A
ISBN (Print)	9780956112244
Publication status	Published - 2011
Event	Identifying The Antecedents Of Word-Of-Mouth Promotions Of Retail Websites - Liverpool, United Kingdom Duration: 1 Jan 2011 → …

Conference	Identifying The Antecedents Of Word-Of-Mouth Promotions Of Retail Websites
Period	1/01/11 → …

Cite this

@inproceedings{efbfdf57a5384a938f4e6421490a4e77,

title = "Identifying The Antecedents Of Word-Of-Mouth Promotions Of Retail Websites",

author = "Sanjit Roy and G. Butaney",

year = "2011",

language = "English",

isbn = "9780956112244",

volume = "N/A",

pages = "73",

booktitle = "Academy of Marketing Conference 2011",

publisher = "Academy of Marketing",

note = "Identifying The Antecedents Of Word-Of-Mouth Promotions Of Retail Websites ; Conference date: 01-01-2011",

}

TY - GEN

T1 - Identifying The Antecedents Of Word-Of-Mouth Promotions Of Retail Websites

AU - Roy, Sanjit

AU - Butaney, G.

PY - 2011

Y1 - 2011

M3 - Conference paper

SN - 9780956112244

VL - N/A

SP - 73

BT - Academy of Marketing Conference 2011

PB - Academy of Marketing

CY - Liverpook, UK

T2 - Identifying The Antecedents Of Word-Of-Mouth Promotions Of Retail Websites

Y2 - 1 January 2011

ER -