Identifying Customer Evangelists

N. Collins, H. Gläbe, Dick Mizerski, J. Murphy

Research output: Chapter in Book/Conference paperChapterpeer-review

9 Citations (Scopus)
Original languageEnglish
Title of host publicationBrand Meaning Management
EditorsDeborah J. MacInnes, C. Whan Park
Place of PublicationBingley, UK
PublisherEmerald Group Publishing Limited
VolumeVolume 12
ISBN (Print)9781784419325
Publication statusPublished - 2015

Publication series

NameReview of Marketing Research

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