@inbook{2dded9df09194af48b1151e7fb037eec,
title = "Identifying Customer Evangelists",
author = "N. Collins and H. Gl{\"a}be and Dick Mizerski and J. Murphy",
year = "2015",
doi = "10.1108/S1548-643520150000012007",
language = "English",
isbn = "9781784419325",
volume = "Volume 12",
series = "Review of Marketing Research",
publisher = "Emerald Group Publishing Limited",
pages = "175--206",
editor = "MacInnes, {Deborah J.} and Park, {C. Whan}",
booktitle = "Brand Meaning Management",
address = "United Kingdom",
}