This study explored the relationship between quality perceptionsand preferences in the context of wine consumption. Interviews and‘focus tastings’ were used to elicit information from Australian wineconsumers, wine producers, and wine industry mediators. Thefindings indicate that in the context of wine consumption preferenceseems to be a means of linking a personal, subjective approach towine enjoyment with a more objective viewpoint on wine quality. Itallows for the idea that quality is ‘out there’ and is verifiableindependently of what drinkers like to consume. It also allows botha subjective and an objective perspective to be maintainedcontemporaneously despite their initial apparent contradiction.
|Journal||Journal of Research for Consumers|
|Publication status||Published - 2003|