How Information Complexity in Social Marketing Campaigns Affects Consumers: The Case of Sustainable Behaviours

Ivan Zhang

doi:10.26182/jh18-b027

How Information Complexity in Social Marketing Campaigns Affects Consumers: The Case of Sustainable Behaviours

Ivan Zhang

UWA Business School

Research output: Thesis › Master's Thesis

119 Downloads (Pure)

Original language	English
Qualification	Masters
Awarding Institution	The University of Western Australia
Supervisors/Advisors	Tarabashkina, Liudmila, Supervisor Gruner, Richard L., Supervisor
Thesis sponsors	Australian Government Research Training Program
Award date	18 Aug 2020
DOIs	https://doi.org/10.26182/jh18-b027
Publication status	Unpublished - 2020

Embargo information

Embargoed from 07/09/2020 to 26/08/2022. Made publicly available on 26/08/2022.

Access to Document

10.26182/jh18-b027

THESIS - MASTER BY RESEARCH - ZHANG Ivan - 2020 _ Part 1
THESIS - MASTER BY RESEARCH - ZHANG Ivan - 2020 _ Part 2
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Cite this

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title = "How Information Complexity in Social Marketing Campaigns Affects Consumers: The Case of Sustainable Behaviours",

keywords = "information complexity, behavioural complexity, visual complexity, social marketing, design complexity, Sustainability, processing fluency, sustainable behaviour",

author = "Ivan Zhang",

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language = "English",

school = "The University of Western Australia",

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