How Information Complexity in Social Marketing Campaigns Affects Consumers: The Case of Sustainable Behaviours

Ivan Zhang

Research output: ThesisMaster's Thesis

56 Downloads (Pure)
Original languageEnglish
QualificationMasters
Awarding Institution
  • The University of Western Australia
Supervisors/Advisors
  • Tarabashkina, Liudmila, Supervisor
  • Gruner, Richard L., Supervisor
Thesis sponsors
Award date18 Aug 2020
DOIs
Publication statusUnpublished - 2020

Embargo information

  • Embargoed from 07/09/2020 to 26/08/2022. Made publicly available on 26/08/2022.

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