How Endowments Can Influence Young Children’s Brand Choice

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - Feb 2018
Event2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing is Everywhere - Sheraton New Orleans, New Orleans, United States
Duration: 23 Feb 201825 Feb 2018
https://www.ama.org/events-training/Conferences/Pages/Winter-Academic-Conference-2018.aspx

Conference

Conference2018 AMA Winter Academic Conference
CountryUnited States
CityNew Orleans
Period23/02/1825/02/18
Internet address

Cite this

Wang, S., & Mizerski, R. (2018). How Endowments Can Influence Young Children’s Brand Choice. Abstract from 2018 AMA Winter Academic Conference, New Orleans, United States.
Wang, Shasha ; Mizerski, Richard. / How Endowments Can Influence Young Children’s Brand Choice. Abstract from 2018 AMA Winter Academic Conference, New Orleans, United States.
@conference{6bf633341ccc48158b01de3af11b051e,
title = "How Endowments Can Influence Young Children’s Brand Choice",
keywords = "young children, endowment effects, Vulnerability, brand choice, experiment",
author = "Shasha Wang and Richard Mizerski",
year = "2018",
month = "2",
language = "English",
note = "2018 AMA Winter Academic Conference : Integrating Paradigms in a World Where Marketing is Everywhere ; Conference date: 23-02-2018 Through 25-02-2018",
url = "https://www.ama.org/events-training/Conferences/Pages/Winter-Academic-Conference-2018.aspx",

}

Wang, S & Mizerski, R 2018, 'How Endowments Can Influence Young Children’s Brand Choice' 2018 AMA Winter Academic Conference, New Orleans, United States, 23/02/18 - 25/02/18, .

How Endowments Can Influence Young Children’s Brand Choice. / Wang, Shasha; Mizerski, Richard.

2018. Abstract from 2018 AMA Winter Academic Conference, New Orleans, United States.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - How Endowments Can Influence Young Children’s Brand Choice

AU - Wang, Shasha

AU - Mizerski, Richard

PY - 2018/2

Y1 - 2018/2

KW - young children

KW - endowment effects

KW - Vulnerability

KW - brand choice

KW - experiment

M3 - Abstract

ER -

Wang S, Mizerski R. How Endowments Can Influence Young Children’s Brand Choice. 2018. Abstract from 2018 AMA Winter Academic Conference, New Orleans, United States.