How Endowments Can Influence Young Children’s Brand Choice

Shasha Wang; Richard Mizerski

How Endowments Can Influence Young Children’s Brand Choice

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - Feb 2018
Event	2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing is Everywhere - Sheraton New Orleans, New Orleans, United States Duration: 23 Feb 2018 → 25 Feb 2018 https://www.ama.org/events-training/Conferences/Pages/Winter-Academic-Conference-2018.aspx

Conference

Conference	2018 AMA Winter Academic Conference
Country/Territory	United States
City	New Orleans
Period	23/02/18 → 25/02/18
Internet address	https://www.ama.org/events-training/Conferences/Pages/Winter-Academic-Conference-2018.aspx

Cite this

@conference{6bf633341ccc48158b01de3af11b051e,

title = "How Endowments Can Influence Young Children{\textquoteright}s Brand Choice",

keywords = "young children, endowment effects, Vulnerability, brand choice, experiment",

author = "Shasha Wang and Richard Mizerski",

year = "2018",

month = feb,

language = "English",

note = "2018 AMA Winter Academic Conference : Integrating Paradigms in a World Where Marketing is Everywhere ; Conference date: 23-02-2018 Through 25-02-2018",

url = "https://www.ama.org/events-training/Conferences/Pages/Winter-Academic-Conference-2018.aspx",

}