How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

Paul Harrigan, B. Hulbert

Research output: Contribution to journalArticlepeer-review

82 Citations (Scopus)
Original languageEnglish
Pages (from-to)253-272
JournalJournal of Marketing Education
Volume33
Issue number3
DOIs
Publication statusPublished - 2011

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