Original language | English |
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Pages (from-to) | 253-272 |
Journal | Journal of Marketing Education |
Volume | 33 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2011 |
How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education
Paul Harrigan, B. Hulbert
Research output: Contribution to journal › Article › peer-review
82
Citations
(Scopus)