© 2014 The Authors. This study explores the relationships between place of residence, living in a threatened place and the subsets of place attachment: place identity and place dependence. Six hundred participants living in south-west Western Australia in rural and urban areas with varying degrees of bushfire risk responded to surveys asking about their reasons for living in their local area, their place attachment and their socio-demographic details. MANOVAs revealed a significant effect of place of residence on place identity with rural residents reporting higher place identity than urban dwellers. Urban dwellers reported lower place dependence than rural dwellers except when they lived in a fire prone area, in which case their place dependence was on par with that of rural residents. Socio-demographic predictors of both place identity and place dependence to the home and local area were also explored, these included length of residence, education, and owning one's home.