‘Hidden gem’ within social media

Joon Soo Park

Research output: Contribution to journalEditorialpeer-review

1 Citation (Scopus)


Questionnaire research has always had many challenges, especially when involving interdisciplinary topics. These have been exacerbated in the past 2 years by the COVID-19 pandemic, which has restricted how researchers collect responses to research questions from participants.[1] Due to this, the internet has become a cornerstone for online surveys. Eysenbach (in 2004) has published a checklist that is listed on the Equator network and is considered to be the gold standard for reporting results of internet e-surveys Checklist for Reporting Results of Internet E-Surveys (CHERRIES).[2] Due to the convenience of electronic questionnaires, the completion-to-finish is usually higher than their counterpart postal surveys.[3] In addition, they are easy to conduct using platforms such as SurveyMonkey, Google Forms and even Qualtrics.[4] The availability and development of these platforms highlight the evolution of technology for online questionnaires.[5]

Developing a reliable and exploratory questionnaire can be a challenge, but once this is completed, the next challenge is to obtain a representative sample of sufficient size. The reasons for non-completion could include that participants may not have the time to complete the questionnaire or they see it as a form of ‘harassment’. In addition, the extensive nature of the topics often explored in questionnaires can lead to the need for many questions, potentially inducing the phenomenon of ‘survey fatigue’.[6] These factors can be a deterrent in achieving the ideal response sample that the researchers hope to achieve.
Original languageEnglish
Pages (from-to)193–194
Number of pages2
JournalThe International Journal of Pharmacy Practice
Issue number3
Publication statusPublished - Jun 2022


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