Grandparent Syndrome vs. Grandparent Disorder: A Clarification and Examination in the Context of Consumer Behaviour

Michele Roberts, Simone Pettigrew

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2011
Place of PublicationUK
PublisherAcademy of Marketing
ISBN (Print)9780956112234
Publication statusPublished - 2011
EventAcademy of Marketing Conference 2011 - Liverpool, United Kingdom
Duration: 5 Jul 20117 Jul 2011

Conference

ConferenceAcademy of Marketing Conference 2011
CountryUnited Kingdom
CityLiverpool
Period5/07/117/07/11

Cite this

Roberts, M., & Pettigrew, S. (2011). Grandparent Syndrome vs. Grandparent Disorder: A Clarification and Examination in the Context of Consumer Behaviour. In Proceedings of the Academy of Marketing Conference 2011 Academy of Marketing.