Generational Differences in the Start-Up Goals and Later Satisfaction of Women Small Business Proprietors

Leonie Still; Geoff Soutar; E.A. Walker

Generational Differences in the Start-Up Goals and Later Satisfaction of Women Small Business Proprietors

Leonie Still, Geoff Soutar, E.A. Walker

Research output: Contribution to journal › Article

Abstract

This paper examines generational differences in the start-up goals of a national sample of women small business proprietors and the satisfaction they derived from the achievement of these goals.Prior research has shown that there are gender differences in goals, but generational effects are an unknown quality in the small business literature. Using one-way ANOVA, the results reveal significant differences in initial start-up goals across generations, although levels of satisfaction were very similar.

Original language	English
Pages (from-to)	71-80
Journal	Small Enterprise Research: The Journal of Small Enterprise Association of Australia and New Zealand
Volume	12
Issue number	1
Publication status	Published - 2004

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title = "Generational Differences in the Start-Up Goals and Later Satisfaction of Women Small Business Proprietors",

abstract = "This paper examines generational differences in the start-up goals of a national sample of women small business proprietors and the satisfaction they derived from the achievement of these goals.Prior research has shown that there are gender differences in goals, but generational effects are an unknown quality in the small business literature. Using one-way ANOVA, the results reveal significant differences in initial start-up goals across generations, although levels of satisfaction were very similar.",

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AB - This paper examines generational differences in the start-up goals of a national sample of women small business proprietors and the satisfaction they derived from the achievement of these goals.Prior research has shown that there are gender differences in goals, but generational effects are an unknown quality in the small business literature. Using one-way ANOVA, the results reveal significant differences in initial start-up goals across generations, although levels of satisfaction were very similar.

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SP - 71

EP - 80

JO - Small Enterprise Research

JF - Small Enterprise Research

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