Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context

N. Henley; Robert Donovan

Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context

Graduate Research School

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the 4th Conference on Gender, Marketing and Consumer Behaviour
Editors	E. Fischer, B.L. Wardlow
Place of Publication	San Fransisco, United States of America
Publisher	San Fransisco State University
Pages	99-107
Volume	N/A
Edition	San Fransisco, United States o
Publication status	Published - 1998
Event	Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context - San Fransisco, United States o Duration: 1 Jan 1998 → …

Conference

Conference	Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context
Period	1/01/98 → …

Cite this

Henley, N. ; Donovan, Robert. / Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context. Proceedings of the 4th Conference on Gender, Marketing and Consumer Behaviour. editor / E. Fischer ; B.L. Wardlow. Vol. N/A San Fransisco, United States o. ed. San Fransisco, United States of America : San Fransisco State University, 1998. pp. 99-107

@inproceedings{bc3365b6428d46d2af782f120d2c2bed,

title = "Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context",

author = "N. Henley and Robert Donovan",

year = "1998",

language = "English",

volume = "N/A",

pages = "99--107",

editor = "E. Fischer and B.L. Wardlow",

booktitle = "Proceedings of the 4th Conference on Gender, Marketing and Consumer Behaviour",

publisher = "San Fransisco State University",

edition = "San Fransisco, United States o",

note = "Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context ; Conference date: 01-01-1998",

}

Henley, N & Donovan, R 1998, Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context. in E Fischer & BL Wardlow (eds), Proceedings of the 4th Conference on Gender, Marketing and Consumer Behaviour. San Fransisco, United States o edn, vol. N/A, San Fransisco State University, San Fransisco, United States of America, pp. 99-107, Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context, 1/01/98.

Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context. / Henley, N.; Donovan, Robert.

Proceedings of the 4th Conference on Gender, Marketing and Consumer Behaviour. ed. / E. Fischer; B.L. Wardlow. Vol. N/A San Fransisco, United States o. ed. San Fransisco, United States of America : San Fransisco State University, 1998. p. 99-107.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context

AU - Henley, N.

AU - Donovan, Robert

PY - 1998

Y1 - 1998

M3 - Conference paper

VL - N/A

SP - 99

EP - 107

BT - Proceedings of the 4th Conference on Gender, Marketing and Consumer Behaviour

A2 - Fischer, E.

A2 - Wardlow, B.L.

PB - San Fransisco State University

CY - San Fransisco, United States of America

T2 - Gender Differences in Response to Death vs Non-Death Threat Appeals in a Social Marketing Context

Y2 - 1 January 1998

ER -