From Loyalty to Switching: Exploring the Determinants in the Transition

R.Y.M. Lee, Jamie Murphy

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC 2005 Conference Proceedings
EditorsSharon Purchase
Place of PublicationPerth
PublisherThe University of Western Australia
Pages196-203
VolumeN/A
EditionPerth, Western Australia
ISBN (Print)0646455028
Publication statusPublished - 2005
EventFrom Loyalty to Switching: Exploring the Determinants in the Transition - Perth, Western Australia
Duration: 1 Jan 2005 → …

Conference

ConferenceFrom Loyalty to Switching: Exploring the Determinants in the Transition
Period1/01/05 → …

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