Firm-hosted online brand communities and new product success

Richard Gruner, C. Homburg, B.A. Lukas

Research output: Contribution to journal › Article › peer-review

110 Citations (Scopus)

Original language	English
Pages (from-to)	29-48
Journal	Journal of the Academy of Marketing Science
Volume	42
Issue number	1
DOIs	https://doi.org/10.1007/s11747-013-0334-9
Publication status	Published - 2014

Access to Document

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AU - Lukas, B.A.

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