Firm-hosted online brand communities and new product success

Richard Gruner, C. Homburg, B.A. Lukas

Research output: Contribution to journalArticlepeer-review

78 Citations (Scopus)
Original languageEnglish
Pages (from-to)29-48
JournalJournal of the Academy of Marketing Science
Volume42
Issue number1
DOIs
Publication statusPublished - 2014

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