Original language | English |
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Pages (from-to) | 29-48 |
Journal | Journal of the Academy of Marketing Science |
Volume | 42 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2014 |
Firm-hosted online brand communities and new product success
Richard Gruner, C. Homburg, B.A. Lukas
Research output: Contribution to journal › Article › peer-review
110
Citations
(Scopus)