Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

Ingrid O'Brien, Wade Jarvis, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationDoing more with less
EditorsPaul Ballantine, Jorg Finsterwalder
Place of PublicationChristchurch, NZ
PublisherUniversity of Canterbury
PagesOnline Proceedings
EditionChristchurch, NZ
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference 2010: Doing More with Less - University of Canterbury, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010


ConferenceAustralian and New Zealand Marketing Academy Conference 2010
Abbreviated titleANZMAC 2010
Country/TerritoryNew Zealand
Internet address

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