Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

Ingrid O'Brien, Wade Jarvis, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationDoing more with less
EditorsPaul Ballantine, Jorg Finsterwalder
Place of PublicationChristchurch, NZ
PublisherUniversity of Canterbury
PagesOnline Proceedings
VolumeN/A
EditionChristchurch, NZ
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventFirm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation - Christchurch, NZ
Duration: 1 Jan 2010 → …

Conference

ConferenceFirm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
Period1/01/10 → …

Cite this

O'Brien, I., Jarvis, W., & Soutar, G. (2010). Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation. In P. Ballantine, & J. Finsterwalder (Eds.), Doing more with less (Christchurch, NZ ed., Vol. N/A, pp. Online Proceedings). Christchurch, NZ: University of Canterbury.