Fear Packaging

Alvin Lee, Richard Mizerski, Shasha Wang, Jinchao (Alex) Yang

Research output: Contribution to conferenceAbstract

Original languageEnglish
PagesC12-C13
Publication statusPublished - 2014
EventSummer Marketing Educators' Conference - San Francisco, United States
Duration: 1 Jan 20113 Aug 2014

Conference

ConferenceSummer Marketing Educators' Conference
CountryUnited States
CitySan Francisco
Period1/01/113/08/14

Cite this

Lee, A., Mizerski, R., Wang, S., & Yang, J. A. (2014). Fear Packaging. C12-C13. Abstract from Summer Marketing Educators' Conference, San Francisco, United States.