Fear Packaging

Alvin Lee, Richard Mizerski, Shasha Wang, Jinchao (Alex) Yang

Research output: Contribution to conferenceAbstract

Original languageEnglish
PagesC12-C13
Publication statusPublished - 2014
EventSummer Marketing Educators' Conference - San Francisco, United States
Duration: 1 Jan 20113 Aug 2014

Conference

ConferenceSummer Marketing Educators' Conference
CountryUnited States
CitySan Francisco
Period1/01/113/08/14

Cite this

Lee, A., Mizerski, R., Wang, S., & Yang, J. A. (2014). Fear Packaging. C12-C13. Abstract from Summer Marketing Educators' Conference, San Francisco, United States.
Lee, Alvin ; Mizerski, Richard ; Wang, Shasha ; Yang, Jinchao (Alex). / Fear Packaging. Abstract from Summer Marketing Educators' Conference, San Francisco, United States.
@conference{40f5974bb40d4da5b7abef6cac2ad9a3,
title = "Fear Packaging",
author = "Alvin Lee and Richard Mizerski and Shasha Wang and Yang, {Jinchao (Alex)}",
year = "2014",
language = "English",
pages = "C12--C13",
note = "Summer Marketing Educators' Conference ; Conference date: 01-01-2011 Through 03-08-2014",

}

Lee, A, Mizerski, R, Wang, S & Yang, JA 2014, 'Fear Packaging' Summer Marketing Educators' Conference, San Francisco, United States, 1/01/11 - 3/08/14, pp. C12-C13.

Fear Packaging. / Lee, Alvin; Mizerski, Richard; Wang, Shasha; Yang, Jinchao (Alex).

2014. C12-C13 Abstract from Summer Marketing Educators' Conference, San Francisco, United States.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Fear Packaging

AU - Lee, Alvin

AU - Mizerski, Richard

AU - Wang, Shasha

AU - Yang, Jinchao (Alex)

PY - 2014

Y1 - 2014

UR - https://www.ama.org/academics/Documents/2014_AMA_SEC_Proceedings.pdf

M3 - Abstract

SP - C12-C13

ER -

Lee A, Mizerski R, Wang S, Yang JA. Fear Packaging. 2014. Abstract from Summer Marketing Educators' Conference, San Francisco, United States.