Abstract
From fake meat to fake emotions, if faking it gets the job done, who cares?
In both the natural world and human society, faking, mimicking, and copying can be a reliable strategy for success. When the focus is on how things appear, a fake may be just as valuable as the real thing. But what about faking taste, emotions, chemical signatures, facts and trademarks? Have patents, politics, and art given copying a bad name?
Fake designer handbags attract customers while fake eyes on insects scare off potential predators. From biomimicry to forged documents, from scandals to substitutes, we’ll ask when is authenticity essential, when is copying cool, and what is the boundary between a fakery faux-pas and a really fantastic FAKE.
In both the natural world and human society, faking, mimicking, and copying can be a reliable strategy for success. When the focus is on how things appear, a fake may be just as valuable as the real thing. But what about faking taste, emotions, chemical signatures, facts and trademarks? Have patents, politics, and art given copying a bad name?
Fake designer handbags attract customers while fake eyes on insects scare off potential predators. From biomimicry to forged documents, from scandals to substitutes, we’ll ask when is authenticity essential, when is copying cool, and what is the boundary between a fakery faux-pas and a really fantastic FAKE.
| Original language | English |
|---|---|
| Place of Publication | Dublin Ireland |
| Publisher | The Science Gallery |
| Publication status | Published - 2 Mar 2018 |