@inbook{43287c9a49414e7d856d5015beef30c2,
title = "Fairness management: India, Pakistan and Bangladesh",
author = "B. Nguyen and L. Simkin and Sanjit Roy",
year = "2015",
doi = "10.1016/B978-0-08-100097-7.00012-X",
language = "English",
isbn = "9780081000977",
series = "Asian Studies: Contemporary Issues and Trends",
publisher = "Elsevier",
pages = "233–252",
editor = "Bang Nguyen and Chris Rowley",
booktitle = "Ethical and Social Marketing in Asia: Incorporating Fairness Management",
address = "Netherlands",
}